Research to create value

Cases

Projects

Development of new legal protection insurance

Conjoint analysis
Simulation models

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service name

Brand tracker for global healthcare retail chain

Commitment
Drivers of brand strength

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Repositioning credit cards

Conjoint analysis
Simulation models

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Outsourcing Market Insights

Advisory mandate

Analysis and survey tools

Project implementation

service name

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Customer satisfaction for four brands in 25 countries in the B2B healthcare sector

Tracking study

Customer Satisfaction Index

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Internationally usable segmentations (B2C/B2B)

MaxDiff (Best/Worst) scaling

Cluster analysis and typing tool

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Tracking study on hearing aid supply in 16 countries on 3 continents

Representative online surveys

Face 2 Face survey in China

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service name

Acceptance of the building density in the canton of Zurich

Conjoint analysis
Simulation models
Spatial planning

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Optimization of offers and determination of willingness to pay in telecommunications

Conjoint analysis
Pricing research methods

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Customers

Kunden

Team

Stefan Ruf

> 20 years of experience in consumer and marketing research.

Passionate about decision-making, segmentation, brand equity and pricing.

Former head of customer research GfK TrustMark and co-founder of Anovum.

Peter Heil

> 20 years of experience in market research and Voice of the Customer projects.

Passion for continuous measurement and optimization of product quality and customer service.

Former marketing and advertising consultant, head of online research at GfK Trustmark and co-founder of Anovum.

Kontakt

Contact

Chalenstrasse 8a

8123 Ebmatingen - Zurich

Switzerland

+41 (0)44 576 76 70

welcome@anovum.com